I have researched this until the late hours of the night and there is still so much more research to be done. What I found is the ingredient PPD is found in almost all hair dye’s and is basically needed to make the color permanent. PPD is also toxic…on many levels. There are a couple more top ingredients that are found in hair color that are noted to be toxic and it is really hard to get the performance like we want without harmful ingredients. I believe that what you look like reflects on how you feel and how you feel reflects on what you look like…or what you feel you look like. Looks don’t mean everything…but they mean something. A trusted company I reference often is the Goop. Eight Rules for Safer Hair Color is a good article to read if this issue concerns you.
“Hair color is not clean. At all. Even products in Europe, and even most brands labeled “natural,” “herbal,” or “organic,” contain seriously toxic chemicals. Many of us here at goop color our hair, love the results, and in no way plan to stop. But we’d love to at least understand the risks we’re taking when we do—and of course, what we’d most love is for the whole process to become more transparent, and eventually, safer.”
Sheer Beauty will carry 100% coverage permanent hair color as well as ammonia free, PPD free, and hair color totally free from harmful ingredients. During consultation we will discuss which option is best for you. This all being said…the products I send you home with that you use every single day are free from harmful ingredients.
